120 West Superior Street
Fort Wayne, IN 46802


firstcare campaign

With pop-up retail clinics being built at every corner, Parkview FirstCare needed a way to put their walk-in clinics ahead of the rest. So, B&Y set our sights on one of the things FirstCare has that the others don’t – an incredible team of Parkview caregivers. This idea soon became the focus of the campaign, showing people that the Parkview care they’ve always loved is now more accessible than ever.

  • Strategy
  • TV
  • Digital
  • Ads
  • Outdoor
  • Radio
  • Print Collateral

the solution:

  • Use the Parkview and Parkview Physicians Group reputations to back the quality care of these clinics
  • Remind people that FirstCare is the only clinic that has the Parkview care they know and trust
  • Create a look for the FirstCare brand that can stand on its own but still has a “Parkview-esque” feel
  • Use a variety of mediums (print, billboards, radio, online, etc.) to spread the message to every audience in the region

the result:

  • Impactful yet simple physician imagery gives the ads a welcoming feel
  • The “wave of green” makes the brand recognizable and distinguishable from other brands
  • A campaign that uses Parkview’s best assets to make FirstCare stand out from all of the other pop-up retail clinics
  • Patient volume increased significantly at all FirstCare locations in the area