120 West Superior Street
Fort Wayne, IN 46802

PARKVIEW firstcare

community of care

Parkview FirstCare is a group of walk-in clinics that provides quick care from a trusted Parkview Physicians Group (PPG) team. With the overall branding for the clinics already established, the next step was to promote FirstCare as the perfect place for people to turn if they can’t wait to see their primary care doctor or need an alternative to the ER. The TV spot B&Y created acted as a friendly reminder of all the services FirstCare provides. By using a father and his two ornery boys as the stars of the spot, the message is relatable to other families looking for quick relief from sinus infections, sprained ankles and other common ailments. It makes you feel like your family is truly a part of PPG’s “community of care.”

  • Strategy
  • Photography
  • Storyboarding
  • TV
  • Ads
  • Radio