PARKVIEW
firstcare campaign
With pop-up retail clinics being built at every corner, Parkview FirstCare needed a way to put their walk-in clinics ahead of the rest. So, B&Y set our sights on one of the things FirstCare has that the others don’t – an incredible team of Parkview caregivers. This idea soon became the focus of the campaign, showing people that the Parkview care they’ve always loved is now more accessible than ever.
DELIVERABLES
- Strategy
- TV
- Digital
- Ads
- Outdoor
- Radio
- Print Collateral
the solution:
- Use the Parkview and Parkview Physicians Group reputations to back the quality care of these clinics
- Remind people that FirstCare is the only clinic that has the Parkview care they know and trust
- Create a look for the FirstCare brand that can stand on its own but still has a “Parkview-esque” feel
- Use a variety of mediums (print, billboards, radio, online, etc.) to spread the message to every audience in the region
the result:
- Impactful yet simple physician imagery gives the ads a welcoming feel
- The “wave of green” makes the brand recognizable and distinguishable from other brands
- A campaign that uses Parkview’s best assets to make FirstCare stand out from all of the other pop-up retail clinics
- Patient volume increased significantly at all FirstCare locations in the area