PARKVIEW

electronic health record

How do you explain a complicated idea in just 30 seconds? At B&Y, we used colorful motion graphics to communicate the benefits of Parkview’s new electronic health record — a real-time, digital version of each patient’s medical chart. Now, every aspect of a patient’s care — medications, allergies, recent test results and more — is instantly available to any Parkview provider at any Parkview location. By using fun motion graphics, a familiar spokesperson and a friendly “touchscreen,” this appealing TV spot makes a big concept both easy to visualize and understand.