onward & upward
Martin Methodist College
A small college in the rolling hills of Tennessee, Martin Methodist College (MMC) needed a way to get students to enroll last-minute for the upcoming school year. MMC already had a lengthy brochure with details of the college inside, but this new piece needed to do something else entirely: it needed to draw students’ attention in just a quick glance. So, how do you keep their focus long enough for them to WANT to learn more? With bold graphics, quick snippets of info, and all the stuff they care about: clubs, sports, majors and affordability. It’s a piece that “speaks” teenager.