I Hear White
Boyden & Youngblutt
Every year, B&Y dedicates our holiday card to a local cause or charity we feel passionate about. This year, we chose to put our efforts into raising awareness of two centers that help emotionally troubled children. To highlight the cause, we created a multi-media campaign that combines a traditional card with a heart-wrenching video. People who received the card simply scanned the QR code or entered the web address, placed their smartphone over the child's mouth, and hit "play." The video of the child telling his story made the card come to life and helped us remember that not all holiday sounds are full of joy.