Brand
Building
We believe in the importance of building a strong foundation that will set the stage for your success. By discovering who you are and what you want to share with the world, we can create a strategy, and put a face and voice to that strategy, that will allow you to tell your story and deliver on your promise better than anyone else.
Brand Building Services
EXECUTIVE INTERVIEWS
COMPETITIVE ANALYSIS
LOGO DEVELOPMENT
NAME CREATION AND DEVELOPMEN
POSITIONING LINE / TAGLINE CREATION
KEY MESSAGING DEVELOPMENT
MOOD BOARDS / IMAGE TREATMENTS
BRAND GENOME
MISSION / VISION CREATION
Let's Talk
Brand Building
You’ve got unique differentiators — and we know how to use them to give you a competitive edge. From new companies to existing ones needing a marketing refresh, we’ll help you build the brand of your dreams.
OUR LATEST THINKING
What Is Brand Positioning?
As a marketer, we’re sure you’re aware of brand positioning. But could you quickly and easily tell us your brand’s position if put on the spot? When brand positioning is done right, you know instinctively what your brand’s value is and how you stand out from the competition. In that same way, your customers have a deep sense of who you are, and why they would (or do) choose you over other options.
3 Takeaways for Marketers from the (Almost?) TikTok Ban
While TikTok was ultimately brought back online, the app’s legal future in the US is still uncertain. Where does that leave marketers who advertise on the platform? While the complete shutdown that many prepared for didn’t happen, there are still a few important lessons to be learned from this entire debacle.
What Happened to Branding?
After spending my career in advertising, including over 30 years leading B&Y, I’ve seen the focus on branding grow and be abandoned. After reflecting on the ups and downs of branding’s popularity, it became clear to me that, while organizations are quick to abandon branding when the business is in a downturn, having a strong brand will help you weather the ups and downs of the markets and come out on top.