Rebrand Originally called Harvest HCM, this compensation management company wanted a new identity that would better reflect their innovative software solution and tell a story around their offering. After extensive research that helped us determine Harvest’s key...
exactech Corporate BRAND CAMPAIGN Global medical device company Exactech was looking for an ownable brand campaign that would “stick” in the minds of their surgeon audience. After conducting quantitative surgeon research, B&Y was able to land on a creative...
BEACON HEALTH SYSTEM CHOOSE BEACON For Beacon Health’s branding TV and videos, we wanted to solidify the health system as a leader that’s truly engrained in their community. To do that, we came up with the idea of Beacon being a positive “thread” that connects...
SKINCARE BRANDING With so many different services dedicated to providing skincare, Parkview wanted to give each of their offerings a unique, ownable brand that would help provide clarity for people seeking the services they need. Our work for Renew Aesthetics,...
PARKVIEW HEALTH PARKVIEW GO CAMPAIGN Continuing with Parkview’s GO Campaign, GO 2.0 once again inspires people to be healthy in mind, body, spirit and community. This time around, Parkview wanted community members to share the GO Challenge with their friends and...
