Rebrand When a new ownership group acquired this orthopedic device company, they knew the brand needed to evolve to reflect their commitment to innovation and their vision for the future. Through in-depth brand perception research, we uncovered misalignments between...
Branding & Packaging Enhanced Medical Nutrition had developed a revolutionary new supplement program that provided orthopedic patients with the nutrition they needed to better prepare for and recover from surgery. To instill confidence in their affluent target...
Brand Identity Refresh When Bowen Center, known for over 40 years in northeast Indiana as a provider of mental health services, started expanding into total healthcare, they felt that Bowen Health was a name that better encompassed their services. To help launch their...
Branding With Quality Recovery’s innovative wound care protocol, surgeons could drop-ship a personalized wound care kit directly to their patients following surgery. Although a game-changing solution, there was one major hurdle: ensuring the product looked as good as...
PARKVIEW HEALTH Moving Healthcare Forward The leading health system in the region, Parkview Health has worked hard to pave the way for better healthcare — and they wanted their new brand campaign to reflect this forward-thinking mindset. Armed with a deep...
