“Younique” Campaign


Biomet Orthopedics has a completely unique approach to knee replacements that requires an equally unique approach to marketing. That’s why we came up with “Younique” – a creative message that focused on the patient’s specific needs and anatomy. The campaign showcased the individual and the things they want to get back to after knee replacement: happiness, freedom, an active life, etc.


Creative impact testing proved that the marketing team was taking the right approach to drive home the message that potential customers wanted to see. The artistic result was totally different than what Biomet’s competitors were doing, and it was a message that consumers could really relate to. Unique, indeed.

the result:

•  Creative impact testing prior to production
•  Happiness, freedom and liberation after knee replacement
•  Knee replacement unique to you
•  Internal launch to distributors

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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