120 West Superior Street
Fort Wayne, IN 46802

We Believe in Better Campaign

Parkview Health

Tasked with creating a new branding campaign for Parkview Health, B&Y found inspiration in the people of Parkview — the dedicated co-workers and physicians who continually strive to deliver better healthcare and a better patient experience, every single day. The resulting campaign, which includes TV, radio and print ads, introduces a simple yet powerful theme line: We believe in better. In keeping with the new theme, actual Parkview co-workers and physicians were featured throughout the campaign, adding a feeling of authenticity to the aspirational message. The TV commercial was shot in a “docu-cinematic” style, featuring quick edits, warm imagery and inspiring music to help tell the story of Parkview’s clinical leadership, compassionate care and relentless pursuit of “better.”