PARKVIEW HEALTH
WE BELIEVE IN BETTER CAMPAIGN
Tasked with creating a new branding campaign for Parkview Health, B&Y found inspiration in the people of Parkview — the dedicated co-workers and physicians who continually strive to deliver better healthcare and a better patient experience, every single day. The resulting campaign, which includes TV, radio and print ads, introduces a simple yet powerful theme line: We believe in better. In keeping with the new theme, actual Parkview co-workers and physicians were featured throughout the campaign, adding a feeling of authenticity to the aspirational message. The TV commercial was shot in a “docu-cinematic” style, featuring quick edits, warm imagery and inspiring music to help tell the story of Parkview’s clinical leadership, compassionate care and relentless pursuit of “better.”
- Strategy
- Photography
- Storyboarding
- TV
- Digital
- Ads
- Radio
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1000,h_81/https://b-y.net/wp-content/uploads/2019/12/Divider.jpg)
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![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_600,h_813/https://b-y.net/wp-content/uploads/2020/05/PV_Believe_in_Better_Ad_Nurse_EricaMED_1.jpg)
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_600,h_813/https://b-y.net/wp-content/uploads/2020/05/PV_Believe_in_Better_Dr_Voorhies_Ad_MED.jpg)