ROSA Knee Campaign

Zimmer Biomet

Having recently entered the robotics marketplace, Zimmer Biomet needed a new campaign to show how they were staying at the top of the industry: their adoption of ROSA Knee robotic technology. This new, innovative tool gives surgeons a precise way to plan and execute the total knee replacement procedure and offers patients a solution that works for their unique anatomy.


We focused our campaign on the one thing patients with knee pain care about most: getting their mobility back. By featuring common activities and giving our main message an “us” mentality to help the patient feel strength in solidarity, we successfully showed how ROSA Knee could keep them and their loved ones moving.

The details:

•  A carefully planned and creatively executed photo shoot allowed us to capture the “characters” and scenarios that would best tell the ROSA Knee story and connect to our intended audience


•  A complete co-op program with options for print ads, outdoor, posters, seminar collateral, iFrame, direct mailers and more gave hospitals and surgery centers throughout the U.S. a customizable way to showcase the ROSA Knee technology they were proudly using

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

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I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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