PARKVIEW
GO CAMPAIGN
When Parkview decided to take a new approach to healthcare that focuses on the well-being of each person as a whole, B&Y was challenged to create a campaign to engage the community in this new direction. We started by brainstorming what we wanted the audience to get out of the message, and the answer was clear: we wanted them to take action and get inspired to be healthy. We wanted to show them how one small change can make a big impact on overall well-being of mind, body, spirit and community.
DELIVERABLES
- Strategy
- Photography
- Storyboarding
- TV
- Web Design
- Digital
- Ads
- Outdoor
- Radio
- Infographic Video
- Out-of-Home
the solution:
- The GO Campaign was created to inspire people to get going on the path to better health
- Bright colors and fun visuals create a simple concept that is unintimidating to any person making a healthy change
- A TV spot, radio commercial, online ads, outdoor ads, print ads and a microsite provide vital information to the community about the GO Campaign and how to get involved
- The GO Challenge inspires people with monthly challenges designed to help get them healthy in a fun and interactive way
the result:
- The audience learned the different ways they can make a healthy change in their lives, spreading Parkview’s mission of improving the community’s well-being
- By creating a realistic goal for any member of the community, we are able to reach a large number of people with our action-inducing message
- Parkview is thrilled to have a message that inspires their patients to be & stay healthy