PARKVIEW HEALTH
Moving Healthcare Forward
The leading health system in the region, Parkview Health has worked hard to pave the way for better healthcare — and they wanted their new brand campaign to reflect this forward-thinking mindset. Armed with a deep understanding of Parkview’s dedication to never standing still, the Parkview and B&Y teams came up with a campaign based on movement. The Moving Healthcare Forward campaign showcases all the ways the health system pushes itself to be better every day, focusing on their innovative care models, world-class facilities, technologies and expert teams of providers. By featuring real Parkview co-workers and patients alongside Parkview’s advancements in care, we were able to ensure our campaign painted an impressive picture while staying true to Parkview’s people-focused brand.
- Strategy
- Photography
- Storyboarding
- TV
- Digital
- Outdoor
- Radio
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“Moving Healthcare Forward” :30 TV
%
BRAND AWARENESS WITHIN THEIR SERVICE AREA
%
INCREASE IN THEIR LEADS DURING A TWO-MONTH CAMPAIGN
%
LIFT IN PAGEVIEWS DURING ONE CAMPAIGN
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