Heroes plan campaign

FWAC Department of Health

How do you encourage an entire community to take steps for better health? An eye-catching, whimsical campaign certainly gets the job done. In this case, the Fort Wayne – Allen County Department of Health was on a mission to encourage the surrounding areas to prevent life-threatening respiratory viruses. It’s an important message that needs to be taken seriously…in the most fun way possible. Exciting imagery and bold colors encourage everyone to be a hero by protecting themselves and their families from preventable viruses. Even heroes need a plan to stay healthy.

 The solution:

• Encourage everyday people to become “heroes” by getting immunizations and having prevention toolkits

• Educate the community on the dangers of these viruses and how they can prevent them


• Create a unique, unforgettable look for the campaign that brings a smile to peoples’ faces and helps them remember the campaign

• Utilize a microsite, vehicle wrap, posters, billboards, infographic video and other mediums to reach as many people in the community as possible

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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