exactech

Corporate BRAND CAMPAIGN

Global medical device company Exactech was looking for an ownable brand campaign that would “stick” in the minds of their surgeon audience. After conducting quantitative surgeon research, B&Y was able to land on a creative direction that would get them noticed and position them favorably in the market. Our “EXACTLY” campaign was a clever way to utilize the Exactech name to aid in brand recall and let surgeons know that Exactech has exactly what they need to perform at their best. Stylized, dark photography and a sophisticated lighting technique created a unique look that allowed us to tell a powerful story focused on the surgeon and everything they could accomplish with Exactech.