Spax

Do it Once. Do it Right.

As an international line of construction fasteners, SPAX is one of the most recognizable brands in Europe. It was our job at B&Y to come up with a tone and style for their North American market that stayed consistent with this long-established European brand. We created a campaign with messaging that drove home the idea of SPAX having a premium product for both the contractor and the do-it-yourself consumer. The campaign focused on retail stores like Home Depot and Menards to get this new North American style on display. An aggressive social media campaign and new website urged consumers to “Do it once. Do it right.™”