BEACON HEALTH SYSTEM

CHOOSE BEACON

For Beacon Health’s branding TV and videos, we wanted to solidify the health system as a leader that’s truly engrained in their community. To do that, we came up with the idea of Beacon being a positive “thread” that connects patients to quality, compassionate healthcare. This led to a concept that’s unlike anything their competitors are doing — utilizing a unique animation style to represent Beacon’s dedication to being there for their patients. With a single flowing thread that connects and continues from person to person, story to story, we were able to give Beacon a sophisticated yet slightly whimsical way to show their audience that they are helping their community work together toward better health.