william mary
alumni journeys
William and Mary, a university in Williamsburg, Virginia, was in need of print pieces to send to their alumni about their Alumni Journeys fundraising trips. The challenge for B&Y was to create something that wouldn’t get thrown away as soon as it arrived in the mail. An eye-catching brochure and a beautiful travel calendar full of swoon-worthy photography was just the answer.
DELIVERABLES
- Print Collateral
the solution:
- Help alumni members visualize the beauty and excitement of the offered destinations
- Create sales pieces that the audience will want to keep long after receiving them — hanging them on their refrigerator, bulletin boards, office walls, etc.
- A sophisticated yet stunning design keeps the university’s personality front-and-center, while also appealing to their audiences’ adventurous side
