boyden & youngblutt
make every day count
Every year, B&Y dedicates our holiday card to a local cause or charity we feel passionate about. On this particular year, we focused our attention on a cause that was close to our hearts. Because our co-worker Linda had recently been diagnosed with cancer, we rallied together and dedicated our card to Cancer Services of Northeast Indiana — encouraging our friends and colleagues to “be the light” for someone with cancer. We wanted this holiday campaign to not only be a tribute to Linda, but also a creative way to remind everyone what really matters during the holiday season.
DELIVERABLES
- Print Collateral
- Video
- Package Design
the solution:
- A holiday campaign that encourages people to help someone who has been affected by cancer, including: A holiday animation that beautifully invites people to “join the spirit of illumination”
- A wooden phone dock to remind people to make every day count long after the holiday season is over
- A holiday card that works with the phone dock and animation to tie our entire message together
the result:
- A good represenation of our use of traditional, non-traditional and digital mediums
- A three-piece campaign that inspired our friends and colleagues to make a difference this holiday
- Award-winning pieces that were as creative and inventive as they were inspirational
- Numerous messages from colleagues thanking us for our dedication to such a worthy cause