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Being a communications partner is about more than marketing. Our greatest success comes when we’re able to integrate ourselves into the core of our clients’ operations — becoming an extension of your team that keeps your initiatives in-step with the macro view for your organization.
By acting as inter-departmental liaisons, navigating internal challenges and creating customized selling strategies and efforts, we create a deep-rooted partnership focused on the best ROI possible.
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By streamlining your operations, synergizing your teams and customizing your sales efforts, we go beyond the traditional marketing agency role — helping your reach your goals from the inside out.
OUR LATEST THINKING
![How to Humanize Your Healthcare Brand [Tips to Start!]](https://b-y.net/wp-content/uploads/2025/04/04-2025_Humanizing-Healthcare_2000x400-400x250.jpg)
How to Humanize Your Healthcare Brand [Tips to Start!]
The world is fast-paced and increasingly consumers are looking for more opportunities to connect with others. While your brand itself isn’t a human, the people behind it are, as are your patients. And those patients or potential patients want to feel a trusting relationship with your healthcare brand.
How Effective Marketing Can Increase Health Equity
“Health equity” and “social determinants of health” can feel like buzzwords when you work in healthcare, but these terms are used so often because they are addressing real phenomena that affect millions of Americans. To prioritize health equity in your marketing, here are a few steps to take to create strategic campaigns that reduce disparity among your target audience.
3 Takeaways for Marketers from the (Almost?) TikTok Ban
While TikTok was ultimately brought back online, the app’s legal future in the US is still uncertain. Where does that leave marketers who advertise on the platform? While the complete shutdown that many prepared for didn’t happen, there are still a few important lessons to be learned from this entire debacle.