We’ll admit it. The naming process — whether to rename an existing company, help a product hit the market or give a new business…
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our heads hurt, and it feels oh so good.
That’s because thinking is hard work. It’s also why so few folks seem to do it. For us, though, that nagging brain freeze lets us know we’re on to something.
Here’s how it goes: we think, hit the wall, think some more, continue thinking, and then contemplate starting over (see a pattern?). And just when we think we’re done for…EUREKA! The mother load of strategy and creative has perfectly come together. Passion can be a curse, but she’s our curse. Keeping you happy and profitable is well worth it.