Traditional & DIgital Media Planning
Although the tactics we use may differ from medium to medium and client to client, our goal when planning and buying media is always the same: get you the most bang for your marketing buck.
To ensure your perfect audience has a chance to see and react to your ads, we carefully mix a customized cocktail of knowledge — pairing your overall marketing strategy and creative campaign direction with valuable market research and industry know-how. From single media buys to annual planning, we identify the best opportunities to keep you moving towards your goals.
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MEDIA PLANNING
Knowing how, when and where to engage your target audience for the biggest impact and best value is an art. We can come up with a customized strategy to help you reach your audience and your goals.
MEDIA PLANNING SERVICES
MEDIA RESEARCH AND PLANNING
DIGITAL & SOCIAL MEDIA
OUTDOOR, TV, RADIO, PUBLICATION & BROADCAST
ADVANCED HYPER-TARGETING DISPLAY ADS
MEDIA BUDGET ANNUAL PLANNING
SEARCH ENGINE MARKETING (SEM)
OTT ADVERTISING
DIGITAL ANALYTICS AND INSIGHT
OUR LATEST THINKING
How to Start Answer Engine Optimization (AEO)? 6 Easy Steps to Follow.
As more users turn to answer engines like ChatGPT, Perplexity AI, Microsoft Copilot and similar tools for answers to their queries, it will become increasingly important for your business to show up as the expert in your industry on these platforms. Just like optimizing for search engines, to establish your expertise on answer engines, you need to optimize your content to be read and served up by them. This is called answer engine optimization or AEO.
What Is Answer Engine Optimization (AEO) and Should Your Business Invest in It?
Everyone knows the importance of search engine optimization (SEO), but have you heard of answer engine optimization (AEO)? Let’s take a closer look at how answer engines are changing search and why this might be a good time for your business to pay attention.
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How to Humanize Your Healthcare Brand [Tips to Start!]
The world is fast-paced and increasingly consumers are looking for more opportunities to connect with others. While your brand itself isn’t a human, the people behind it are, as are your patients. And those patients or potential patients want to feel a trusting relationship with your healthcare brand.