Traditional & DIgital Media Planning
Although the tactics we use may differ from medium to medium and client to client, our goal when planning and buying media is always the same: get you the most bang for your marketing buck.
To ensure your perfect audience has a chance to see and react to your ads, we carefully mix a customized cocktail of knowledge — pairing your overall marketing strategy and creative campaign direction with valuable market research and industry know-how. From single media buys to annual planning, we identify the best opportunities to keep you moving towards your goals.
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MEDIA PLANNING
Knowing how, when and where to engage your target audience for the biggest impact and best value is an art. We can come up with a customized strategy to help you reach your audience and your goals.
MEDIA PLANNING SERVICES
MEDIA RESEARCH AND PLANNING
DIGITAL & SOCIAL MEDIA
OUTDOOR, TV, RADIO, PUBLICATION & BROADCAST
ADVANCED HYPER-TARGETING DISPLAY ADS
MEDIA BUDGET ANNUAL PLANNING
SEARCH ENGINE MARKETING (SEM)
OTT ADVERTISING
DIGITAL ANALYTICS AND INSIGHT
OUR LATEST THINKING
How Effective Marketing Can Increase Health Equity
“Health equity” and “social determinants of health” can feel like buzzwords when you work in healthcare, but these terms are used so often because they are addressing real phenomena that affect millions of Americans. To prioritize health equity in your marketing, here are a few steps to take to create strategic campaigns that reduce disparity among your target audience.
3 Takeaways for Marketers from the (Almost?) TikTok Ban
While TikTok was ultimately brought back online, the app’s legal future in the US is still uncertain. Where does that leave marketers who advertise on the platform? While the complete shutdown that many prepared for didn’t happen, there are still a few important lessons to be learned from this entire debacle.
How to Responsibly Personalize Healthcare Marketing
Let’s take a closer look at how you can effectively personalize healthcare communications so that HIPAA compliance is kept at the forefront while balancing the perception from patients that you’re being helpful and not invasive.