120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Less is More

Less is More

biomet less is more When Biomet decided to start pushing their partial knee replacement procedure, it was crucial for them to have a clear, concise message that wouldn’t fall on confused ears. Taking the biggest selling points of the procedure (less recovery time,...
“Younique” Campaign

“Younique” Campaign

biomet “younique” CAMPAIGN Biomet Orthopedics has a completely unique approach to knee replacements that requires an equally unique approach to marketing. That’s why we came up with “Younique” – a creative message that focused on the patient’s specific...