ROSA Knee Campaign Having recently entered the robotics marketplace, Zimmer Biomet needed a new campaign to show how they were staying at the top of the industry: their adoption of ROSA Knee robotic technology. This new, innovative tool gives surgeons a precise way to...
ZIMMER BIOMET NICKNAME CAMPAIGN For their new digital campaign, orthopedic powerhouse Zimmer Biomet had a lot they wanted to accomplish: build brand awareness, block competitive threats and reach prospective patients throughout the continuum of care. To accomplish...
TRISTAR HEALTH SJRI – LIFE IN MOTION CAMPAIGN The Southern Joint Replacement Institute (SJRI) has made a big name for itself in the Nashville orthopedic market and beyond. While getting most of their business from referrals and word-of-mouth says a lot to the...
XP Knee Campaign When you’ve got a product as revolutionary as the Vanguard XP Total Knee, you need a TV commercial that can do it justice. That’s exactly what the B&Y team set out to accomplish with their “Missed Connections” campaign. The star of the show — the...
biomet less is more When Biomet decided to start pushing their partial knee replacement procedure, it was crucial for them to have a clear, concise message that wouldn’t fall on confused ears. Taking the biggest selling points of the procedure (less recovery time,...
