Graduate Medical Education With the goal of helping shape and educate the next generation of physicians, Parkview Health introduced its accredited Graduate Medical Education program in 2021. This exciting step came with the opportunity to reach out to medical students...
Someday is Today How do you promote joint replacements in a fresh new way? At B&Y, we did it by creating a catchy, colorful campaign that’s all about movement. Using the theme “Someday is today,” we developed a series of print, broadcast, outdoor and digital ads...
Mend Medical Branding Helping a new company create a brand that will set the stage for its launch is an exciting endeavor. In this case, B&Y was brought on board to develop an entirely new identity for a unique healthcare investment company that was about to take...
MYMOBILITY CAMPAIGN When Zimmer Biomet partnered with Apple® on a new app, their goal was to revolutionize the surgical experience. mymobility® with Apple Watch® offers a more seamless way to educate and engage patients before and after joint replacement. B&Y was...
ROSA Knee Campaign Having recently entered the robotics marketplace, Zimmer Biomet needed a new campaign to show how they were staying at the top of the industry: their adoption of ROSA Knee robotic technology. This new, innovative tool gives surgeons a precise way to...
