ZIMMER BIOMET Signature Solutions Campaign With the evolution of value-based healthcare causing a paradigm shift in the healthcare industry, Zimmer Biomet knew there was a chance to come up with a holistic solution that would not only be positively disruptive in the...
General Medical Education With the goal of helping shape and educate the next generation of physicians, Parkview Health introduced its accredited Graduate Medical Education program in 2021. This exciting step came with the opportunity to reach out to medical students...
Someday is Today How do you promote joint replacements in a fresh new way? At B&Y, we did it by creating a catchy, colorful campaign that’s all about movement. Using the theme “Someday is today,” we developed a series of print, broadcast, outdoor and digital ads...
Mend Medical Branding Helping a new company create a brand that will set the stage for its launch is an exciting endeavor. In this case, B&Y was brought on board to develop an entirely new identity for a unique healthcare investment company that was about to take...
MYMOBILITY CAMPAIGN When Zimmer Biomet partnered with Apple® on a new app, their goal was to revolutionize the surgical experience. mymobility® with Apple Watch® offers a more seamless way to educate and engage patients before and after joint replacement. B&Y was...
