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7 Elements of a Strong Website (Part 2) – Podcast Episode 2

Aug 12, 2022 | Podcast

Whether you’re an ecommerce company running your entire business online or a B2B company with a brochure website, we know that a lot of thought and effort goes into creating the perfect web presence. If you are thinking that your website could use an upgrade, we’ve identified seven key elements of a strong website, and we’re talking through them in our We Talk. You Win. podcast.

In part one, we discussed the importance of a strong web presence for every business, why page load speeds matter, and how to keep content relevant and easy to consume for your users. Listen in as Dustin and Nick continue their conversation in episode two.

Mobile Optimized Is a Must

We’ve all been there. Trying to zoom in on buttons on our phone to make sure we’re tapping the right thing. Carefully navigating a website on our phones that clearly was made to be used on a desktop computer. Help your customers avoid that headache by building a website that’s optimized for mobile. In the fourth quarter of 2021, mobile devices (excluding tablets) accounted for 54.4% of global web traffic. That’s just over half of the global internet traffic coming from phones! That’s why we recommend designing your website for mobile screens first, and then adapting it to desktop.

Don’t Lose Functionality in Design

Having a nicely designed website is one component of a professional, impressive web presence, especially if you are a luxury brand. However, too often, complex design elements get in the way of the functionality of a website or slow down the page load speeds. Each brand needs to decide for themselves the right amount of design that fits with the brand and consumers’ expectations. Then, you need to make sure that the user experience matches that level of sophistication. A great site that customers can’t use is still a bad site.

A Modern Website Builds Confidence

If you’re thinking about upgrading your website, you probably should. The internet moves quickly, and having an outdated website might lead consumers to question your company’s legitimacy or feel hesitant to trust you with their personal information. Tying back to our previous point, keep your website design clean and modern so consumers not only know that you’re still in business, but they know exactly where to click to find the information they need.

Make Security a Priority

Even if your website doesn’t accept payment, you still need to be thinking about security. An unsecure site can not only lead to real risks for you, but most of the major web browsers will alert users that your site isn’t secure, which could turn away potential traffic. Don’t scare off customers before they even see your site! Protect your website and avoid scary alerts with an SSL certificate. They are easy to get through most web hosting platforms. Additionally, if you do accept payment, be sure to use a reputable payment processor and ecommerce platform to securely power the back end of your website.

If you’re looking for a partner to implement these seven elements in your company’s website, let’s talk!