site selector mailer
Northeast Indiana Regional Partnership
Each year, the Northeast Indiana Regional Partnership sends a “gift” to site selectors who could potentially consider Fort Wayne/northeast Indiana as a place to move or develop their company. This gift has an important job: telling these site selectors why our region is the perfect place for businesses wanting to make a move, and getting them to actually pick up the phone and start a conversation. B&Y had the perfect idea to make this happen. If we want the site selectors to give the Partnership a call, why not make it as easy as possible for them to do just that? A cleverly branded cell-phone headset was just the answer.