mymobility Campaign

Zimmer Biomet

When Zimmer Biomet partnered with Apple® on a new app, their goal was to revolutionize the surgical experience. mymobility® with Apple Watch® offers a more seamless way to educate and engage patients before and after joint replacement. B&Y was asked to create a campaign that would drive awareness for this new app, increase online traffic and get patients to enroll in the mymobility clinical trials. Based on our research, we knew the way to connect with our target audience was through real, everyday activities and a “you are not alone” message that shows how mymobility provides a community of support for patients and caregivers.

The Results:

Through our traditional and digital marketing efforts, we saw increased traffic to the Zimmer Biomet website and mymobility landing page. We also helped position Zimmer Biomet as a technology and solutions expert.

3.8 million impressions on Pandora
2.2 million impressions on Google
400k impressions on Facebook
11,686 clicks on Google
2,700 clicks on Facebook

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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