We Believe In Better - Heart Campaign
Parkview Heart Institute
Parkview is the recognized leader in heart care in northeast Indiana. They asked B&Y to help tell their story. Following the same look and feel as the “We believe in better” branding campaign, B&Y developed a similar campaign for the Parkview Heart Institute. Again featuring Parkview co-workers and physicians, we created TV, radio, print and outdoor boards to help convey Parkview’s aspirational message, as it relates to heart care. The result is a powerful campaign that positions Parkview as the heart leader, continually raising the standards for cardiovascular care and striving to make each new day better than the last, for heart patients throughout the region.