PRMC Opening

Parkview

To create buzz about the new Parkview Regional Medical Center opening soon, B&Y took Glenbrook Square by storm. Glenbrook, a million square foot shopping mall that sees roughly 15 million visitors a year, was given a Parkview makeover. Hundreds of food court tabletop vinyls, an escalator vinyl and enormous banners hanging from the ceiling were all part of the effort to get the community excited about the grand opening in a BIG way. 

the solution:

  • Use real Parkview moms and babies to make the campaign feel closer to home and show Parkview’s dedication to the community

  • Get the message out with TV, outdoor, print, radio, Pandora, bus wraps, t-shirts, parking signs, and real mom testimonial videos

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Lift in birth planner appointments made during campaign vs prior months

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Lift in number of pageviews on relevant pages during campaign vs prior year

the result:

  • Moms-to-be are able to relate to the women they see in the campaign, encouraging them to become Parkview moms, too

  • With fun messaging, adorable babies and catchy music, the audience can’t help but smile and want to share the campaign on social media