120 West Superior Street
Fort Wayne, IN 46802


PRMC opening

To create buzz about the new Parkview Regional Medical Center opening soon, B&Y took Glenbrook Square by storm. Glenbrook, a million square foot shopping mall that sees roughly 15 million visitors a year, was given a Parkview makeover. Hundreds of food court tabletop vinyls, an escalator vinyl and enormous banners hanging from the ceiling were all part of the effort to get the community excited about the grand opening in a BIG way. 

  • Strategy
  • Photography
  • Storyboarding
  • TV
  • Digital
  • Ads
  • Outdoor
  • Radio
  • Print Collateral
  • Out-of-Home