Parkview Mom 2.0
With the overwhelming success of the first Parkview Mom campaign, Parkview decided it was time for round two. This new Parkview Mom campaign has the same focus as the first one — letting real Parkview moms and babies steal the show. But this time, we incorporated a fresh look and feel, along with sweet new music, to update the campaign and make it relatable to moms wanting to welcome their bundles of joy at Parkview.
• Use real Parkview moms and babies to make the campaign feel closer to home and show Parkview’s dedication to the community
• Get the message out with TV, outdoor, print, radio, Pandora, bus wraps, t-shirts, parking signs, and real mom testimonial videos
• Moms-to-be are able to relate to the women they see in the campaign, encouraging them to become Parkview moms, too
• With fun messaging, adorable babies and catchy music, the audience can’t help but smile and want to share the campaign on social media
lift in birth planner appointments made during campaign vs prior months
lift in number of pageviews on relevant pages during campaign vs prior year