PARKVIEW
PARKVIEW field
As one of the major sports attractions in the region, Parkview decided it was time to “up their advertising game” at Parkview Field – working with the TinCaps and Parkview Physicians Group to strengthen the Parkview brand within the stadium. B&Y came up with a creative campaign to not only immerse spectators in the Parkview brand, but also spread healthy ideas everywhere they looked. It was the perfect opportunity to make Parkview a visible part of this popular baseball park.
DELIVERABLES
- Ads
- Out-of-Home
the solution:
- Make sure the Parkview brand is seen throughout the entire park – from drinking fountains to restrooms
- Use clever copy that is both entertaining and informative
- Incorporate a sea of “Parkview green” to draw attention and create a cohesive, recognizable campaign
- Use this as an opportunity to give health tips, as well as information on prevention and screenings to keep people healthy
the result:
- A “take over” of Parkview Field gives the entire stadium a Parkview look and feel, with relevant messages around every corner
- People are constantly reminded of the connection Parkview Field has to Parkview Health
- Encourages the community to stay healthy with ways to prevent sickness
- Concepts tailored specifically to each location in the ballpark allows the campaign to be personalized to specific audiences