Parkview Cancer Institute Campaign

Parkview Health

The opening of the new Parkview Cancer Institute (PCI) was a monumental moment for our entire region. This revolutionary new facility brings the “best of the best” in cancer care under one roof. With a unique, patient-centered approach to healing, the Parkview Cancer Institute is truly changing the way cancer patients receive care. And that deserved an introduction as meaningful as the institute itself.


We wanted the audience to get a deeper, more personal look at the Parkview Cancer Institute and Parkview’s vision for the future of cancer care. That’s why many of the campaign pieces featured an in-depth look at the new state-of-the-art facility, its care teams and its unique care model. The campaign painted a picture of hope and helped reflect Parkview’s leadership in the region.

“A better tomorrow, today” :30 TV

This “docu-cinematic” approach to TV allowed us to showcase the new institute and the Parkview doctors/caregivers in a richer, more genuine way.

Campaign Elements

To build awareness for the new facility, teaser and announcement pieces were created leading up to the grand opening of the institute (including print, outdoor, digital/social, radio, formal invitations, email invites and event material).

30-Minute TV Program

Right before the institute opened, this 30-minute program on WANE-TV gave viewers an inside look at the new facility and its unique care model. The program featured interviews with Parkview Cancer Institute care team members and key leaders.

Care Team Model Overview Video

Dr. Neil Sharma, Parkview Cancer Institute president, provided the narration for this informative video, which explained Parkview’s innovative care team model and how it benefits the patient.

Care Team Videos

Ten patient videos, one for each PCI care team (e.g., Breast, Lung, Lower GI, etc.), helped patients get to know the team members and what they could expect from them.

"The Parkview Cancer Institute Difference" Video

This inspiring video was used at a preview event to show physicians, donors, Parkview board members and other guests how the dedicated team at Parkview is elevating the patient experience.


From the ground up, beautiful images of the new Parkview Cancer Institute were captured to introduce the new facility and its unique environment of healing.

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

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I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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