Zimmer Biomet

MYMOBILITY CAMPAIGN

When Zimmer Biomet partnered with Apple® on a new app, their goal was to revolutionize the surgical experience. mymobility® with Apple Watch® offers a more seamless way to educate and engage patients before and after joint replacement. B&Y was asked to create a campaign that would drive awareness for this new app, increase online traffic and get patients to enroll in the mymobility clinical trials. Based on our research, we knew the way to connect with our target audience was through real, everyday activities and a “you are not alone” message that shows how mymobility provides a community of support for patients and caregivers.