branding & launch campaign


There are a lot of hurdles to cross when two separate institutions decide to consolidate into one. When Grabill Bank and Markle Bank teamed up to become iAB Financial Bank, B&Y was brought on board to help them reach the finish line. As a brand new bank, iAB needed an identity that was entirely their own, but that also appealed to both new and existing customers. 

The Solution:

  • Create an entirely new brand image for iAB (which included naming the new bank)
  • Create a new logo, collateral material, website and signage to reflect the progressive nature of this new institution
  • Make the public aware of the consolidation with informative marketing
  • Develop a tagline — “The Power of Partnership” — to remind people of these two banks coming together, as well as the partnerships they have with their customers

The Result:

  • Feedback from employees and customers on the new brand image was overwhelmingly positive
  • 50% of people surveyed just three months after the launch were aware of the consolidation
  • We expected only 10-15% of those surveyed to remember the ads, but three times as many people recalled them than expected (33% unaided, 41% aided)

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

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