Grabill Cabinets

Branding Overview & Tour Videos

For this high-end cabinet company, craftsmanship is at the heart of what they do. Their old-world techniques, attention to detail and customized designs ensure their customers are getting a product that is beautiful, functional and timeless. Touring their facility was the best way for customers to see for themselves the hard work and dedication that goes into every product. But, how do we effectively relay that to customers who aren’t able to visit in person? The series of videos B&Y created for Grabill Cabinets immersed our audience in the heartwarming story and impressive construction process that makes the company unique. Not only did the videos act as important sales tools but also helped our audience feel connected to the craftsmen who exemplify the Grabill Cabinets difference.