Parkview Health

General Medical Education

With the goal of helping shape and educate the next generation of physicians, Parkview Health introduced its accredited Graduate Medical Education program in 2021. This exciting step came with the opportunity to reach out to medical students and inspire them to choose Parkview. The resulting recruitment campaign included all the pieces a general surgery or internal medicine student would need when choosing a program. Video content including virtual tours, team member interviews and program overviews played a major role in helping paint a picture of what life, and the next step of their careers, would be like at Parkview. The campaign stayed true to the Parkview brand while appealing to a younger audience looking for mentorship, guidance and a welcoming place to build their futures.