facebook ad campaign

Don't Text & Drive

With almost 89,000 fans, we already know that the Don’t Text and Drive Facebook page is a huge success. But, how can we get the word out about this life-saving message even more effectively? At B&Y, we decided to set our sights on a goal to do just that – hit 100,000 fans by the end of the year (2012).


On November 28, we began a Facebook campaign that we believed would significantly grow the number of page likes. By using a combination of creative writing and highly targeted content, we were able to not only reach our goal of 100,000 fans, but go far beyond it. In just 7 days, the number of fans went from 89,271 to 101,700. That’s a growth of 12,429 new fans in just one week. And, to sweeten the pot a little more, as of January 8, 2013, the Don’t Text and Drive Facebook page has an incredible 133,757 – a grand total of 44,757 new fans in just six weeks. What a victory!

The Objective:

•  Increase fan base for awareness and ongoing communication
•  Establish a high fan retention by using quality content
•  Create a highly targeted campaign using advertising to attract relevant fans
•  Utilize a blend of incentivized and non-incentivized performance media
•  Utilize CPM and CPC ads to support the overall goals


The Result:

•  12,429 new fans in just seven days
•  28,335 new fans in two weeks
•  44,757 new fans in six weeks

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

Click to go back to the
home menu