iAB

Dream Big

After establishing iAB in the community with a kick-off campaign (“The Power of Partnership”), B&Y was ready to take this local bank to branding Phase II. This new campaign needed to appeal to both consumers and small business owners —reminding them that locally owned iAB is the partner and neighbor they can always count on to help them realize their dreams. By building this campaign around warm, humorous TV spots and friendly ads and billboards, we were able to successfully show the community that iAB is the one local bank that’s still making their dreams come true.