Complogix

Rebrand

Originally called Harvest HCM, this compensation management company wanted a new identity that would better reflect their innovative software solution and tell a story around their offering. After extensive research that helped us determine Harvest’s key differentiators and challenges, B&Y developed a new brand that feels more in-line with who they are and what they’re audience is looking for. With a shiny new name, CompLogix put their best face forward with a dynamic logo, hard-hitting tagline and user-friendly website all revolving around the same story — being the most logical choice on the market for clients who want a solution to help them work smarter.