Enhanced Medical Nutrition

Branding & Packaging

Enhanced Medical Nutrition had developed a revolutionary new supplement program that provided orthopedic patients with the nutrition they needed to better prepare for and recover from surgery. To instill confidence in their affluent target demographic, B&Y created a high-end brand for Advanced Use that inspired patients to take control of their recovery. The warm color palette and approachable photography helped build trust, while the beautifully designed packaging ensured a premium experience from the minute a patient received their supplements.