Advita Ortho

Rebrand

When a new ownership group acquired this orthopedic device company, they knew the brand needed to evolve to reflect their commitment to innovation and their vision for the future. Through an in-depth brand discovery process, we uncovered the challenges facing the company and identified opportunities to better position them in a competitive market. The result was a complete brand overhaul, starting with a new name that embodies their mission of advancing life for people with joint pain. We developed a modern tagline to guide their messaging, crafted a distinctive brand voice and designed a logo inspired by the glenosphere that speaks to both their product expertise and their comprehensive approach to care. The refreshed brand was then brought to life across video content, tradeshow environments and digital touchpoints — giving Advita Ortho a modern, cohesive identity that reflects their evolution and positions them to lead in the next era of orthopedic care.