2019 ortho campaign

Parkview

How do you promote joint replacements in a fresh new way? At B&Y, we did it by creating a catchy, colorful campaign that’s all about movement. Using the theme “Someday is today,” we developed a series of print, broadcast, outdoor and digital ads that highlight happy ortho patients doing fun activities like biking, tennis and hula-hooping. A fast-paced TV commercial features high-energy music, quick cuts and smiles all around as people reclaim their lives and get moving again. The campaign is a fun way to remind people of the ultimate goal of joint replacement surgery: a joyful, active life.

The details:

• Up-tempo music, used in TV and radio, helped to convey a feeling of immediacy and action

• The audience was directed to the Parkview website to learn more about new technologies available to treat joint pain

• Splashing in the pool, giving piggyback rides, tearing up the dance floor — just a few of the lively scenarios captured in TV and print ads

• To convey movement, print materials featured green and orange slanted graphics with green gradations

• Each element of the campaign was designed to fit within the look and feel of Parkview’s “We believe in better” branding

your project

Ready to take our relationship to the next level? We’re blushing already. Just tell us a little about yourself and what you’re looking for, and we’ll gladly take it from there.

who you are

what you need

when you want it

I need this: Honestly? Yesterday!

How much help do you need:
You don't want to know.

Click to go back to the
home menu