Parkview Ortho

Someday is Today

How do you promote joint replacements in a fresh new way? At B&Y, we did it by creating a catchy, colorful campaign that’s all about movement. Using the theme “Someday is today,” we developed a series of print, broadcast, outdoor and digital ads that highlight happy ortho patients doing fun activities like biking, tennis and hula-hooping. A fast-paced TV commercial features high-energy music, quick cuts and smiles all around as people reclaim their lives and get moving again. The campaign is a fun way to remind people of the ultimate goal of joint replacement surgery: a joyful, active life.