VERA BRADLEY

Quick Feel-Good Videos

This short video concept has one purpose: exciting a particular audience segment. By using familiar, upbeat music with lively visuals, we are attaching ourselves to the irresistible emotions that move a (now excited) audience forward.

The key to this tactic is not to overcomplicate it or get in its way. Your audience already has a complicated life; they just want to find respite where they can relax and enjoy the little things. A beacon of positivity from an iconic brand is holistically appealing when delivered in the right way at the right time.

This type of effort is not only powerful and triggers the audience’s feel-good gene, but it is also affordable, quick to deploy in market and blends seamlessly with other branding and sales strategies. In the early stages, this less-is-more approach attracts. Then, over time, it leads the audience down the path to purchase and eventually to brand evangelism. All the while, it gives Vera a multitude of options to slightly pivot the brand / product as necessary based on data analysis of the segment’s behavior.

Depending on how granular you want to be with your funnel strategy, you could drive the viewer to a specific landing page built for a particular demographic and purpose.

Want to partner with a celebrity influencer that is adored by an audience segment? Perfect. We drive them to a borrowed equity landing page that drives home the remembrance of what it means to feel good while also showing tantalizing signs of where the product and brand is heading.