B&Y Insights

Are you thinking about investing in high quality video marketing for your brand? We often work with clients who know that they want a video but are unsure what form those videos should take. If you’ve ever found yourself in a similar situation, wondering “which is better? Live action or animation?” we’re going to help break down the strengths of each format for you, so you can decide which will best suit the purpose of your project and your brand as a whole.

The popularity of ASMR, or autonomous sensory meridian response, videos has steadily grown since the phenomenon was first named in 2010. Big brands have started to take notice and create ASMR-style videos that feature their products. To better understand this trend and to see if it could be a good fit for your brand, too, let’s take a closer look at what ASMR means and how brands have been using it to market their products.

If you’re looking to increase your brand awareness, especially within a niche or targeted market segment, then YouTube’s in-stream ads could be a valuable tool to add to your digital marketing strategy. Learn how these ads work and how to make creative that has the biggest impact.