120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net
After spending my career in advertising, including over 30 years leading B&Y, I’ve seen the focus on branding grow and be abandoned. After reflecting on the ups and downs of branding’s popularity, it became clear to me that, while organizations are quick to abandon branding when the business is in a downturn, having a strong brand will help you weather the ups and downs of the markets and come out on top.
As a business, you’ve likely spent a lot of time and thought perfecting your products for your customers. But have you put the same amount of thought and care into the packaging those products come in? Product packaging is an extension of your brand and gives you a tangible opportunity to stand out from the crowd and delight your customers. Let’s take a closer look at three reasons why your packaging impacts your marketing and how you can make the most out of this customer touchpoint.
In our current culture of connectivity, it’s not uncommon for brands to face a public relations crisis at some point. Product recalls, bad online reviews, negative press coverage—these can all be stressful, make-or-break scenarios for brands. Do you have a plan in place for how to handle a situation like one of these? Let’s talk through a few recommendations for how to help your brand best handle an adverse situation.
It’s easy to fall into a trap of thinking that your tagline has to do all the talking for your brand, but that’s not the case. We’ve identified five common types of taglines successfully being used today and share the strengths of each, so you can find the best fit for your brand.
Is your brand authentic? It’s the million dollar question…and one worth diving into so you can reap the rewards. While authenticity can mean a lot of different things to different people, we believe these four questions will help you determine how authentic your brand is to your consumers — and get you one step closer to earning their trust and their business.
And why that’s a good thing for you