Expert marketing strategy in 2–6 weeks
Sometimes you need expert strategic thinking right now but you’re not ready to commit to a full agency relationship.
Maybe you’re launching a new product in 6 weeks. Preparing a strategy presentation for leadership. Facing a competitive threat that demands immediate response. Or you just need fresh, strategic eyes on a challenge that’s been keeping you up at night.
That’s exactly why we created Strategic Sprints: focused 2–6 week engagements that solve your most pressing marketing challenges while giving you a risk-free way to experience how B&Y works.
What You Get
Senior-level strategic thinking
Every Sprint is led by experienced strategists who bring deep healthcare and B2B expertise. No junior teams. No learning curve. Just experts who’ve solved challenges like yours dozens of times before.
Focused problem-solving with actionable deliverables
We zero in on your immediate challenge and deliver concrete strategies, frameworks and recommendations you can implement immediately — not theoretical concepts that sit on a shelf.
Flexible engagement model
We tailor the scope, timeline and deliverables to your specific needs and budget. No forced retainers. No scope creep. Just focused strategic work where you need it most.
Try-before-you-commit partnership
Experience our strategic approach and see if we’re the right fit, with no pressure for a long-term commitment.
Why strategic thinking matters
Strategy isn’t just nice to have — it’s the difference between growth and stagnation.
Without Strategic Clarity
- 60% of initiatives fail during execution
- 48% lack a defined strategy
- 95% of employees unaware of company strategy
- Leadership presentations lack focus and buy-in
- Decisions based on assumptions
- Competitive positioning unclear
With Expert Strategy
- 313% more likely to report success
- 12% more profitable
- 33% better financial performance (healthcare)
- Clear roadmap with stakeholder alignment
- Decisions backed by data and research
- Differentiation that resonates
COMMON SPRINT APPLICATIONS
We’ve successfully delivered Strategic Sprints for a range of challenges:
Leadership Presentation Prep
Developing comprehensive strategies and presentation materials for board meetings, product director reviews or investor presentations.
Launch Planning
Creating go-to-market strategies, messaging frameworks and tactical roadmaps for new products or services.
Competitive Positioning
Analyzing your competitive landscape and developing clear, differentiated positioning that resonates with your target audiences.
Strategic Planning
Facilitating strategic planning sessions, stakeholder interviews and developing strategic roadmaps aligned with your target audiences.
Messaging & Brand Voice
Clarifying your brand voice, developing messaging hierarchies and creating copywriting guidelines for consistent communications.
Market Research & Analysis
Gathering insights, analyzing market trends and turning data into strategic recommendations.
How it works
1. Discovery Call
We talk through your challenge, timeline and what success looks like. No sales pitch, just a conversation about whether a Sprint makes sense for what you’re trying to accomplish.
2. Proposal & Kickoff
We outline scope, deliverables, timeline and investment. Once approved, we hit the ground running with stakeholder interviews and research.
3. Strategic Development
We dive deep into your challenge, analyze insights, develop strategic frameworks and brainstorm solutions with your team.
4. Delivery & Handoff
You receive polished, presentation-ready deliverables — plus a walkthrough session to ensure you’re equipped to implement immediately.
Why B&Y for your Strategic Sprint?
We speak healthcare and B2B fluently
35 years working with hospitals, medical device companies, health systems and B2B manufacturers means zero learning curve. We know FDA compliance, surgeon motivations, complex sales cycles and multi-stakeholder decision-making. This lets us solve your challenge in weeks instead of months.
We've solved challenges like yours before
Product launches for orthopedic devices. Competitive repositioning for healthcare systems. Strategic planning for medical device manufacturers. Go-to-market strategies for B2B companies. Leadership presentation prep for biotech and industrial clients. If you’re facing it, we’ve likely already cracked it.
Small team, big impact
With 15–20 people, we’re lean enough to move fast but experienced enough to deliver national-quality work. You get direct access to senior strategists who lead your engagement from start to finish. Better communication. Faster decisions. More personalized attention.
B&Y has been such a wonderful partner and really helped us strategically reach orthopedic surgeons. I love working with them and am so thankful to have them as part of our team.”
NANCY WALSH
Vice President,
Corporate and Marketing Communications
Advita Ortho
Investment
Strategic Sprint engagements typically range from $8,000–$24,000 depending on scope, timeline and deliverables.
Every Sprint is customized to your specific needs. After our discovery call, we’ll provide a detailed proposal outlining exactly what you’ll receive and the investment required.
Ready to learn more?
We’ll explore your challenges and whether a Strategic Sprint makes sense.
Or call us at:
FAQs
How long does a Strategic Sprint take?
Most Sprints run 2–6 weeks depending on the complexity of your challenge and your timeline. Some clients need quick-turnaround solutions in 2–3 weeks, while others benefit from more comprehensive 5–6 week engagements.
What deliverables will I receive?
Deliverables vary based on your specific challenge but typically include strategic frameworks, presentation materials, messaging guidelines, competitive analyses, implementation roadmaps or strategic recommendations documents.
Do I need to commit to ongoing work after the Sprint?
Absolutely not. Sprints are designed as standalone engagements. Many clients do choose to continue working with us after experiencing our strategic approach, but there’s zero pressure or expectation.
What if I need changes or revisions?
We build feedback and refinement into every Sprint timeline. You’ll have opportunities to review and provide input throughout the process to ensure the final deliverables meet your needs.
Can you work with our internal team during the Sprint?
Absolutely. Most Sprints involve collaboration with your internal team through stakeholder interviews, brainstorming sessions and feedback reviews. We see ourselves as an extension of your team.
What industries do you work with?
While we have deep expertise in healthcare marketing (hospitals, health systems, medical devices, orthopedics), we also work with B2B companies across various industries. Our strategic approach translates across sectors.