Recreation and Lifestyle Marketing

The light in the forest at sunset. The thrill of trying a new hobby. The anticipation of sitting in a theater, waiting for the show to start. Set the scene and inspire your audiences to live the life you paint for them. That’s the impact an awe-inspiring creative campaign can have for your recreation or lifestyle brand. The B&Y team can help you create the plan of action that will lead consumers to choose your products or experiences again and again.

LET’S TALK

Recreation Experience No Matter Your Niche

At B&Y, we have a proven track record with a variety of lifestyle brands and products, including:

RVs

Speedboats and craft boats

Adult beverages

Theaters and venues

Lottery and gaming

OUR PROCESS

ABSORB: We start by learning everything about you through discovery activities. We facilitate stakeholder interviews and conduct primary and/or secondary research among your end-user to find the unique truths about your brand.

PERCEIVE: Here, we dive a little further — discovering the soul of your brand. We challenge your thinking and push you beyond your comfort zone through post-discovery alignment sessions to establish a shared baseline of where your brand stands and where you’d like to take it.

DECODE: Now that we know who you are, it’s time to define your unique differentiators. We use your strengths, weaknesses, goals and values to create a codified brand identity to be socialized among internal stakeholders.

CREATE: Let’s put what we know into action! Here, we establish a solid marketing and communications strategy and put our hearts into creating the tactics that will bring your brand to life and make a genuine connection with your audience.

DEPLOY: Shout it from the rooftops — your MarCom plan is ready for launch! Once it’s in market, we measure and evaluate performance so we can make the best recommendations for your brand to stay relevant and impactful.