MANUFACTURING marketing that
takes the guesswork out of success.
Attract more buyers that fit into your “sweet spot.”
Recruit and retain more skilled employees.
Make branding decisions based on knowledge not assumption.
Turn your greatest strengths into tangible growth.
You're in good company
Leveraging your best assets to win you business.
At B&Y, we’re not just order takers. Or pretty picture makers. Or plug-and-chug marketers. We’re focused, creative strategists who are experts at helping B2B manufacturers generate more leads and close more deals. We’ve spent the last 34 years uncovering our clients’ unique selling points and developing the specialized marketing tactics needed to drive sales to never-before-seen heights.
B&Y has been such a wonderful partner and really helped us create the right message and then strategically reach orthopedic surgeons. I love working with them and am so thankful to have them as part of our team.”
NANCY WALSH
Senior Director,
Marketing Communications
Exactech
The proof is in the pudding
people reached with a single post
%
reduction in backlogged orders after one-month flight
website traffic with one campaign
qualified hires following recruitment campaign
Our work
Branding overview & tour videos
Grabill Cabinets
____
The series of videos B&Y created for Grabill Cabinets immersed our audience in the heartwarming story and impressive construction process that makes the company unique.
RECRUITMENT CAMPAIGN
F.C.C. ADAMS
____
B&Y created a recruitment campaign that attracted enough new hires to fix their manufacturing position shortage, enable shorter shifts for employees and significantly reduce their backlog of orders.
DO IT ONCE. DO IT RIGHT.
SPAX
____
B&Y created a campaign with messaging that drove home the idea of SPAX having a premium product for both the contractor and the do-it-yourself consumer. The campaign focused on retail stores like Home Depot and Menards to get this new North American style on display.
Corporate BRAND CAMPAIGN
Exactech
____
Global medical device company Exactech was looking for an ownable brand campaign that would “stick” in the minds of their surgeon audience.
MAPPING THE JOURNEY
KEYTONE RV
People who are looking to buy a recreational vehicle want the experience you can only get from embracing life on the road. And a big part of that journey is documenting their travels through photography that’s perfectly cropped, edited and shared with all of their followers.
MAPPING THE FUTURE
RECREATION INDUSTRY
For 20+ years, we’ve been pulling out all the stops for our RV and boat clients. Countless early morning photo shoots, late night concepting sessions and hours of creative development have led to work that drives sales year after year.
BRAND OVERHAUL
CHALLENGER DESIGNS
After conducting in-depth interviews with Challenger’s dealer audience, B&Y was armed and ready — and we set to work coming up with a strategy to flaunt Challenger’s greatest strengths and give them a brand position they could own in the market.
____
Body & Soul is our approach to discovering and utilizing the tangibles (body) and intangibles (soul) that give your brand its strength. By understanding the very DNA of your being, we can guide you toward a strategy that will leverage and expand upon the essence of who you are.
01 ABSORB
–––
We conduct research and interview key stakeholders to learn everything possible about your company.
02 PERCEIVE
–––
We dive into your psyche to discover the soul of who you are and what gives you your strength.
03 DECODE
–––
We use what we learned to define your unique attributes and the direction your branding should take to make the biggest impact.
04 CREATE
–––
We establish a game-changing strategy and develop the creative that will bring your body and soul to life.
05 DEPLOY
–––
We launch your new brand/campaign, evaluate performance and make recommendations to ensure relevancy long down the road.
WHY B&Y?
Zero learning curve
We know what makes your audience tick. How to navigate long sales cycles and communicate complex technical offerings. And how to successfully motivate B2B audiences to choose you. This allows us to hit the ground running so you can start making sales faster than you thought possible.
Work that works
How do we know it will work? Because we don’t guess. Or assume. Or haphazardly make decisions about your brand. Instead, we create beautiful, captivating work that is backed by data, research and a deep understanding of how to engage your audience.
Big thinking, boutique size
With B&Y, you get a streamlined team that’s small in size but big in talent. Every B&Yer is among the best in their field — giving you national-level creative and strategic work that comes with greater flexibility, better responsiveness and more personalized attention.
Business-minded focus
We don’t just look at things from a marketing perspective. Instead, we take a business-minded approach to helping you succeed — ensuring your marketing strategy is perfectly in line with and positively impacting your sales goals and overall business objectives.