Stand out from your competition, get more leads and close more business with B&Y on your side. With a host of success stories from manufacturing and B2B clients, we understand your unique challenges. We’ll help you cut through the noise and speak right to the buyers and decision makers you’re trying to reach. Through our unique approach to learning about your company, we can identify your buyers’ biggest pain points and help establish your company as the best solution.

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Impactful B2B MarCom Initiatives

Competitive research

Corporate brand positioning

Employee recruitment campaigns

Distributor sales toolkits and co-op advertising materials

Dual-purpose campaigns to consumers and distributors/wholesale buyers

M&A brand architecture

“Meet your manufacturer” videos

POP displays

Product naming architecture

Product packaging

OUR PROCESS

ABSORB: We start by learning everything about you through discovery activities. We facilitate stakeholder interviews and conduct primary and/or secondary research among your end-user to find the unique truths about your brand.

PERCEIVE: Here, we dive a little further — discovering the soul of your brand. We challenge your thinking and push you beyond your comfort zone through post-discovery alignment sessions to establish a shared baseline of where your brand stands and where you’d like to take it.

DECODE: Now that we know who you are, it’s time to define your unique differentiators. We use your strengths, weaknesses, goals and values to create a codified brand identity to be socialized among internal stakeholders.

CREATE: Let’s put what we know into action! Here, we establish a solid marketing and communications strategy and put our hearts into creating the tactics that will bring your brand to life and make a genuine connection with your audience.

DEPLOY: Shout it from the rooftops — your MarCom plan is ready for launch! Once it’s in market, we measure and evaluate performance so we can make the best recommendations for your brand to stay relevant and impactful.