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VAN WERT COUNTY HOSPITAL

Modern Brand Identity Increases Community Trust

False impressions of their hospital being outdated and having poor quality of care led Van Wert County Hospital to seek a marketing partner. B&Y created a fresh, friendly brand that represented the hospital’s core goals and passion for the community. The campaign featured widespread awareness to promote modern technology and the high level of care available at Van Wert to counter the negative community impressions.

TRISTAR HEALTH

Emergency Campaign Spans Markets for System Continuity

To continue to position TriStar as the leading emergency services provider in their region, they partnered with B&Y on an ER campaign that could be easily replicated across their system’s markets. B&Y collaborated with TriStar on the Hidden Symptoms campaign, including streaming video, digital, and print, for one hospital as a test market and then expanded it for other hospitals as needed.
PARKVIEW HEALTH

Targeted digital improves nurse recruitment

For nearly two decades, we have partnered with Parkview Health on campaigns from large brand broadcast TV to print, outdoor, digital and social. In recent years, like many other health systems across the country, Parkview had an urgent need for experienced nursing staff. Over the course of a year, B&Y helped Parkview Health recruit RNs with digital, social and traditional media campaigns.

B&Y feels like a natural extension of our team and that really allows us to work closely together to be strategic for Parkview.”

Stacey Nelson
Marketing Director
Parkview Health