Healthcare Brand Building that Connects with Patients & Providers
Your Partner for Healthcare Marketing & Branding
Modern Brand Identity Increases Community Trust
False impressions of their hospital being outdated and having poor quality of care led Van Wert County Hospital to seek a marketing partner. B&Y created a fresh, friendly brand that represented the hospital’s core goals and passion for the community. The campaign featured widespread awareness to promote modern technology and the high level of care available at Van Wert to counter the negative community impressions.
Emergency Campaign Spans Markets for System Continuity
Targeted digital improves nurse recruitment
For nearly two decades, we have partnered with Parkview Health on campaigns from large brand broadcast TV to print, outdoor, digital and social. In recent years, like many other health systems across the country, Parkview had an urgent need for experienced nursing staff. Over the course of a year, B&Y helped Parkview Health recruit RNs with digital, social and traditional media campaigns.
Partners to Help You Do More
- Patient Engagement Research
- Service Line & System Branding Campaigns
- Direct-to-Consumer Campaigns
- Healthcare Professional Campaigns
- Employee Recruitment
- Enrollment Campaigns
- M&A Brand Architecture
- Healthcare Professional & Patient Education Collateral & Content Development
- Public Health Initiatives
B&Y feels like a natural extension of our team and that really allows us to work closely together to be strategic for Parkview.”
Stacey Nelson
Marketing Director
Parkview Health