Healthcare Marketing Agency | Boyden & Youngblutt

In an industry where there are new entrants every day, all vying for specific patient subsets (not to mention employees!), it’s critical for healthcare brands to establish themselves as trusted, frictionless providers within their service areas and areas of expertise. At B&Y, we have deep experience with healthcare clients and know how to help you set yourself apart, build trust and connect with patients and providers.

LET’S TALK

Partners to Help You Do More

We know you’re strapped for time. Think of us as your supplemental team members. We can help with initiatives like:

Competitive research and positioning

Patient engagement research

Service line and system branding campaigns

Direct-to-consumer campaigns

Healthcare professional campaigns

Employee recruitment

Enrollment campaigns

M&A brand architecture

Healthcare professional and patient education collateral and content development

Public health initiatives

OUR PROCESS

ABSORB: We start by learning everything about you through discovery activities. We facilitate stakeholder interviews and conduct primary and/or secondary research among your end-user to find the unique truths about your brand.

PERCEIVE: Here, we dive a little further — discovering the soul of your brand. We challenge your thinking and push you beyond your comfort zone through post-discovery alignment sessions to establish a shared baseline of where your brand stands and where you’d like to take it.

DECODE: Now that we know who you are, it’s time to define your unique differentiators. We use your strengths, weaknesses, goals and values to create a codified brand identity to be socialized among internal stakeholders.

CREATE: Let’s put what we know into action! Here, we establish a solid marketing and communications strategy and put our hearts into creating the tactics that will bring your brand to life and make a genuine connection with your audience.

DEPLOY: Shout it from the rooftops — your MarCom plan is ready for launch! Once it’s in market, we measure and evaluate performance so we can make the best recommendations for your brand to stay relevant and impactful.

Successes for Our Healthcare Clients

Whether rebranding a 100-year-old organization or recruiting highly sought-after nurses, we know that our best work is when the results achieve the goals and objectives that were set out, such as: